Innovation work landscape De Run

Business park ‘De Run’ demands a highly ambitious development perspective, due to its complex collection of actors like the Municipality, local initiatives and big players like ASML, MMC hospital, The Dutch Mountains and High Tech Campus Eindhoven. The Innovation Work landscape De Run integrates work, mobility and public space. Instead of developing in separate aspects of the landscape, the Innovation Worklandscape revolves around the qualities that arise when integrating green, water, public space, mobility, business developments and programming.

The current pressure on parking lots and infrastructure in the area requires a new way of looking at mobility. A smart and seamless network is envisioned across the entire region, including robust connections, mobility hubs and a Smartlane that connects De Run through new ways of transportation.With these interventions we change both the ‘software’ of the network, by using incentives that stimulate other ways of transportation in a soft, rewarding way, aswell as in the ‘hardware’ of the infrastructural landscape. This way, a network is created on various scales that links strategic places with regional connectivity, based on expanding the current connections and removing bottlenecks. The iconic infrastructure contributes to the public image and business climate of De Run and will bring you to your destination in a fast, smart and comfortable way.

The places where the Smartlane interacts with the landscape and businesses, new iconic points appear in the innovation landscape. Through large interventions or small initiatives, these points become the places where sustainability, liveliness, interactions and cross-fertilisation can thrive. A ring of public spaces connects the different parts of De Run. Each public square has a character that reflects the identity of the landscape and the businesses on that location. The public spaces are eminently the places where the integration of all layers of the landscape and the unique character of De Run is celebrated. In addition, green spaces are always close to your workplace, the water system is visibly integrated in the public space design and the infrastructure creates possibilities of saving and generating energy.